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Sunday, February 16, 2014

Which company has the BEST Facebook page?

This week I'm trying to decide which company has the best Facebook page, from a marketing standpoint. This is tougher than I thought it would be. A lot of companies have good Facebook pages, but I didn't find anything that blew my mind.
When researching "best company Facebook pages" on Google, a few kept coming up over and over. They included Coca-Cola, Disney, Burt's Bees and Starbucks. They were all good. But I found one I thought did a better overall job.
I chose Gaiam, a company from Colorado that sells physical fitness, (a lot of yoga), equipment, dvds, clothing, etc. I chose them because they have a good variety of posts; they're not just there "advertising" their wares.
Right across the top they have links to their company on Instagram, Pinterest, a link to email them, and a link to view their stunning photos (like this one).
Posts like this are one of the reasons I think this is a great website, from a marketing view point. I like that they have a variety of posts, including recipes, coupon codes, articles on current events (like the Olympics), and other things that all represent what this company stands for. It's a healthy lifestyle, and they know that people who are interested in their products want to live a healthy lifestyle. 
They also have links to their website, their other social media sites, (Instagram, Pinterest, etc.), as well as photos of celebs using their products. 
Their photos and visuals are stunning. It's easy to find your way around their page. And they have a lot of "contests" where they ask for customer input. For example, they're coming out with a new color on their Balance Ball Chair, and they're asking their followers to vote. As a reward, they will randomly pick one of the voters to receive a new chair. It's great to interact with customers, and to have giveaways keeps people coming back. They also ask customers to send in photos using their products, and they post some of those. There are also short videos and tips on yoga poses and other things they know their customers will enjoy. The page has a lot of interesting information. One other important thing they do is respond to posts from their followers, recommending products they may be interested in, or just answering their questions. I love this. This is great public relations and helps to build a relationship with customers, very important when marketing and I'm sure that is a main goal of the company. Even though this may not be the biggest company out there, I love their Facebook Page.

See them on Facbook here, and let me know what you think!

Are there any company Facebook pages that you think are excellent? Please let me know in the comments below!

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